Michael Saylor, co-founder of Strategy, has signaled that the company will soon purchase additional bitcoin, as the asset’s price trades below its recent all-time high of over $124,000.
The announcement comes shortly after Strategy’s latest acquisition of 155 BTC for $18 million, raising its total holdings to 628,946 BTC—valued at over $74.2 billion.
According to data from SaylorTracker, the company’s bitcoin investment is up more than 60%, representing over $28 billion in unrealized gains.
Strategy’s aggressive accumulation
Since the U.S. presidential election in November 2024, Strategy has more than doubled its bitcoin holdings, adding 376,726 BTC in just nine months.
By comparison, it took the company over four years to acquire its first 252,220 BTC before this accelerated pace.
For up-to-date details on Strategy’s historical and current bitcoin holdings, see the MicroStrategy historical bitcoin holdings.
Bitcoin as a corporate treasury model
Strategy remains the largest public corporate holder of bitcoin, outpacing the next ten largest treasury companies combined and serving as a proxy investment for institutional funds unable to hold bitcoin directly.
The company pioneered the bitcoin treasury strategy that has since inspired a wave of other public firms to follow suit.
For comparison of bitcoin holdings across multiple public and private organizations, see the database of all ETFs, public and private companies holding BTC.
Saylor on altcoin competitors
Saylor has expressed little concern about the rise of altcoin treasury companies, stating in a recent interview:
“I still think the vast majority of the capital flowing into the space is flowing into Bitcoin.”
He emphasized his continued focus on bitcoin as more companies enter the space, noting:
“We’ve gone from about 60 companies capitalizing on Bitcoin to 160 companies just in the past six months; so, I’m laser-like focused on Bitcoin.”
Market impact and investor interest
Strategy’s early adoption of bitcoin as a treasury asset has led to a nearly 2,600% increase in its share price since 2020, attracting institutional, retail, and equity investors.
